Art Direction

For eighteen years as an Art Director at advertising agencies in Brazil, I merged creativity and strategy to tell impactful stories through images and design. Collaborating with diverse teams, I witnessed the transition from traditional to digital techniques, always seeking a balance between aesthetics and message. Each challenge has broadened my vision and contributed to the success of several brands, leaving my mark on the Brazilian advertising scene.

UX Designer

Over the past five years, I've added another skill by becoming a UX Designer in Canada's startup scene. This transition has allowed me to apply my aesthetic vision in an innovative way, creating engaging interfaces and user-centered solutions, while at the same time accumulating experience in the development of applications and websites. This exciting journey fused creativity and functionality within Canada's inspiring design scene.

Graphic Designer

Before becoming an Art Director, I had a long career as a graphic designer. This transition reflected my maturity in creating pieces that communicate in an engaging way and tell persuasive stories. Team coordination, strategic challenges and the union between visual art and narrative have become my foundation, allowing me to build impactful and effective messages for the public.

Illustrator

From an early age, I immersed myself in drawing, copying DC comics and especially the iconic Turma da Mônica (Monica's gang), which plays a fundamental role in Brazilian culture. This experience sowed the seeds of my artistic passion.